Contemporary Strategy Analysis 8e : Text and Cases - Grant, Robert M.

Contemporary Strategy Analysis 8e : Text and Cases

Robert M. Grant

Yayınevi: John Wiley High Education

Yayın tarihi: 12/2012

ISBN: 9781119941897

İngilizce | 848 Sayfa | Büyük boy  | 

Tür: İşletme-Pazarlama

In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this eighth edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.  The eighth edition also incorporates some of the key strategic issues of the past three years including: post-financial crisis adjustment, continuing rise of China/India/Brazil, increased emphasis on ethics, and sustainability.  Coverage is also provided on strategy in not-for-profit organizations

Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.

Contemporary Strategy Analysis 8th Text and Cases edition combines the text with an updated collection of 20 case studies.  It is suitable for both MBA and advanced undergraduate students.

PART I Introduction Chapter 1. The Concept of Strategy Cases: MADONNA; STARBUCKS PART II The Tools of Strategy Analysis Chapter 2. Goals, Values, and Performance Case: FACEBOOK Chapter 3. Industry Analysis: The Fundamentals Chapter 4. Further Topics in Industry and Competitive Analysis Cases: US AIRLINES; WORLD AUTO INDUSTRY Chapter 5. Analyzing Resources and Capabilities Cases: WAL-MART; HARLEY-DAVIDSON Chapter 6. Organization Structure and Management Systems: The Fundamentals of Strategy Implementation Case: MANCHESTER UNITED PART III Strategies for Competitive Advantage Chapter 7. The Sources and Dimensions of Competitive Advantage Case: AIR ASIA Chapter 8. Industry Evolution and Strategic Change Case: EASTMAN KODAK Chapter 9. Technology-based Industries & the Management of Innovation Cases: RAISIO; VIDEO GAMES ; DVD WAR Chapter 10. Competitive Advantage in Mature Industries Case: NEW YORK TIMES PART IV Corporate Strategy Chapter 11. Vertical Integration and the Scope of the Firm Case: AMERICAN APPAREL Chapter 12. Global Strategies and the Multinational Corporation Cases: OUTBACK STEAKHOUSE; VODAFONE Chapter 13. Diversification Strategy Case: VIRGIN; GOOGLE Chapter 14. Implementing Corporate Strategy: Managing the Multibusiness Company Cases: GE; DANONE Chapter 15. Mergers, Acquisitions, and Alliances Case: BANK OF AMERICA & MERRILL LYNCH Chapter 16. Current Trends in Strategic Management? Case: W.L. GORE

İlgili Ürünler

Bu Türde Çok Satanlar

Kredi Kartına Taksit İmkanı
  • 3 Taksit

  • 3 Taksit

  • 3 Taksit

©1996-2020 Pandora Yayın ve Kitap Hizmetleri A.Ş.

Mersis No: 0721-0430-4310-0015

Tasarım : Logo Site Tasarımı