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International Business 2e - Peng, Mike W.

International Business 2e

Mike W. Peng

Yayınevi: Cengage Learning

Yayın tarihi: 02/2016

ISBN: 9781473722644

Yazar : Klaus Meyer

İngilizce | 624 Sayfa | Büyük boy  |  19,41x26,01x2,79 cm.

Tür: İşletme-Pazarlama

  • 194,00 TL

The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe.

This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks.

The text’s comprehensive coverage is arranged around one central question – what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts.

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