Managerial Economics 8e - Samuelson, William F.

Managerial Economics 8e

William F. Samuelson

Yayınevi: John Wiley High Education

Yayın tarihi: 12/2014

ISBN: 9781118808948

Yazar : Stephen G. Marks

İngilizce | 576 Sayfa | Büyük boy  |  18,54x23,37x2,29 cm.

Tür: İşletme-Pazarlama

  • 235,00 TL

New To This Edition The Wiley E-Text is available for this text. It gives students anytime, anywhere access to course content and takes learning from traditional to cutting edge by integrating inline interactive multimedia with market-leading content.  The Wiley E-Text brings textbook pages to life with dynamic content such as clickable images, interactive tables and graphs, audio-enhanced graphics, embedded practice quizzes and more. Timely Updates to Applications such as analyzing the pricing of Amazon’s Kindle and using regression analysis to estimate box office revenues for film releases. Expansion of Business Behavior provides an assessment (based on cutting edge research findings) of real-world decision-making behavior, noting the most common pitfalls to avoid. More Focused Content to draw student attention on the most important economic and decision-making principles.


Table of Contents Chapter 1 Introduction to Economic Decision Making Section I: Decisions within Firms Chapter 2 Optimal Decisions Using Marginal Analysis Chapter 3 Demand Analysis and Optimal Pricing Chapter 4 Estimating and Forecasting Demand Chapter 5 Production Chapter 6 Cost Analysis Section II: Competing within Markets Chapter 7 Perfect Competition Chapter 8 Monopoly Chapter 9 Oligopoly Chapter 10 Game Theory and Competitive Strategy Chapter 11 Regulation, Public Goods, and Benefit-Cost Analysis Section III: Decision-Making Applications Chapter 12 Decision Making under Uncertainty Chapter 13 The Value of Information Chapter 14 Asymmetric Information and Organizational Design Chapter 15 Bargaining and Negotiation Chapter 16 Auctions and Competitive Bidding (available online) Chapter 17 Linear Programming

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