Alignment : How to Apply the Balanced Scorecard to Corporate Strategy - Kaplan, Robert S.

Alignment : How to Apply the Balanced Scorecard to Corporate Strategy

Robert S. Kaplan

Yayınevi: Harvard Business School

Yayın tarihi: 04/2006

ISBN: 9781591396901

Ciltli | İngilizce |

Tür: İş Yönetimi

  • Temin Süresi 30 - 42 iş günü

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Most organizations contain multiple business and support units, each led by highly trained, experienced executives and staffed by talented employees. But too often, different units fail to coordinate: they work at cross-purposes and have conflicting goals. Results? Performance-sapping disagreements, lost opportunities, wasted resources - and a corporation whose value amounts to less than the sum of its parts. Robert S. Kaplan and David P. Norton explain how to correct such organizational misalignment - not only within a company but between the firm and its board of directors, investors, customers, and suppliers.

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