Asking Questions : The Definitive Guide to Questionnaire Design - Bradburn, Norman M.

Asking Questions : The Definitive Guide to Questionnaire Design

Norman M. Bradburn

Yayınevi: Jossey Bass

Yayın tarihi: 04/2004

ISBN: 9780787970888

Yazar : Brian Wansink

İngilizce | 448 Sayfa | 15,24x22,35x3,3 cm.

Tür: İş Yönetimi

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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

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