Best Practice Cases in Branding 3e : Lessons from the Worlds Strongest Brands - Keller, Kevin Lane

Best Practice Cases in Branding 3e : Lessons from the World's Strongest Brands

Kevin Lane Keller

Yayınevi: Pearson Education

Yayın tarihi: 02/2007

ISBN: 9780131888654

İngilizce | 382 Sayfa | 17,78x23,11x2,29 cm.

Tür: İşletme-Pazarlama

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The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use with Strategic Brand Management, 2e, also by Kevin Lane Keller and published by Prentice Hall.

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