Business Models Handbook : Templates, Theory and Case Studies - Hague, Paul

Business Models Handbook : Templates, Theory and Case Studies

Paul Hague

Yayınevi: Kogan Page

Yayın tarihi: 03/2018

ISBN: 9780749481872

İngilizce | 312 Sayfa | 23,4 x 15,6 cm

Tür: İş Yönetimi

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Business frameworks are extraordinarily valuable professional tools. They add structure and clarity to business problems, and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of its purpose and details of how it will help an organisation grow and be profitable. Each model is supported by a real world case study, and enhanced by a handy visual graphic that the reader can use as a template for their own day-to-day work.

Meticulously prepared and researched, The Business Models Handbook covers 50 of the best known and most widely used frameworks, including the Ansoff matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit chain and many more. Authored by Paul Hague, a leading global market researcher with a background working on over 3,000 different research projects, this is a truly invaluable resource for any student or professional.

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