Business Strategy 2e : Theory and Cases - Hoskisson, Robert E.

Business Strategy 2e : Theory and Cases

Robert E. Hoskisson

Yayınevi: Cengage Learning

ISBN: 9780324585889

Yazar : Michael A. Hitt

İngilizce | 528 Sayfa |

Tür: İşletme-Pazarlama

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Introduce the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition with the latest edition of Hoskisson/Hitt/Ireland's. This book clearly demonstrates to your students what today's most successful firms already know--how solid management strategy equals the decisive actions necessary to create sustainable competitive advantage. Written by strategy leaders recognized for their reliability and currency, this concise text's strong conceptual foundation highlights the latest strategic management research and cutting-edge practices. Students learn from both successes and failures in this action-oriented book as they examine the impact of business strategy in familiar firms and learn from the mistakes of those who failed to apply the strategic process. This edition's unique applied learning approach guides students, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. Students develop practical workplace skills as BUSINESS STRATEGY: THEORY AND CASES, 2E, INTERNATIONAL EDITION powerful cases, experiential exercises, and new videos from world business leaders reinforce how solid strategy leads to responsive actions that separate successful firms from those that fail.

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