Case Study Handbook : How to Read, Discuss and Write Persuasively About Cases - Ellet, William C.

Case Study Handbook : How to Read, Discuss and Write Persuasively About Cases

William C. Ellet

Yayınevi: Harvard Business School

Yayın tarihi: 04/2007

ISBN: 9781422101582

İngilizce | 288 Sayfa | 18,03x23,11x1,78 cm.

Tür: İşletme-Pazarlama

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If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

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