Cases in Consumer Behaviour - ANTONIDES, GERRIT

Cases in Consumer Behaviour

GERRIT ANTONIDES

Yayınevi: John Wiley High Education

Yayın tarihi: 04/1999

ISBN: 9780471987819

Editör : Fred W. van Raaij

İngilizce | 180 Sayfa |

Tür: İşletme-Pazarlama

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Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include:
* The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary
* The cases reflect the consumer perspective on marketing problems
* Each case presents a practical problem in the consumer area and poses questions for the reader. An Instructor's Manual is available from the publisher for lecturers using the casebook.

Table of Contents:
Hold Me, Thrill Me, Taste Me, Love Me (D. McLoughlin).
Yarner Water (A. Fagraeus, et al.).
The Body Shop: Societal Values in the Store (G. Antonides).
Attitudes Towards Recycling of Household Waste (M. Piacentini).
The Case of the Model Railway Purchase (E. Kirchler C. Rodler).
But Marriage Means Sharing - Doesn't It..? (C. Burgoyne).
'No One Buys No Name Trainers...' (M. Hogg S. Herelle).
I'm in Control (J. Mannak J. Schoormans).
Product Placement (D. Read).
Advertising with Power or Suspicion? (M. de Kruijk W. van Raaij).
Food Shopping Styles in Hungary (J. Simon, et al.).
Hurry - Only Whilst Stocks Last...? (E. Betts P. McGoldrick).
Consumer Borrowing Decisions (R. Ranyard).
A Single Currency for Europe - The Euro (W. Van Raaij Y. van Everdingen).
Age-Lite (P. Klumb).
Dissatisfied with Doing the Dishes (J. Loef).
The Behaviour of the Young Towards Luxury Products (D. Allirhs).
Pasta in Europe (G. Panigyrakis C. Veloutsou).
Andrex Comes Out of the Closet (A. Yentis J. Bond).
Consumers' Evaluations of Products Labelled 'Made in Europe' (G. Schweiger, et al.).

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