Consumer-Driven Demand and Operations Management Models : A Systematic Study of Information-Technolo - Netessine, Serguei

Consumer-Driven Demand and Operations Management Models : A Systematic Study of Information-Technolo

Serguei Netessine

Yayınevi: Springer

Yayın tarihi: 06/2009

ISBN: 9780387980188

Yazar : Christopher S. Tang

Ciltli | İngilizce | 488 Sayfa | 16,21x24x3,2 cm.

Tür: İş Yönetimi

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This important book presents chapters by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. Going beyond the demand functions that drive traditional retail sales, contributors look at such new selling techniques as mixed sales channels, portals, group buying, and auctions — all enabled by information technologies, the Internet, or both — and show how they’ve created a new rational and strategic consumer demand. To analyze and understand this phenomenon, the editors have divided the book into five discrete sections that first consider rational consumer behavior and the endogenous decision making mechanisms behind it, and then present sections on organizational, product, operational, and pricing strategies for managing rational/strategic consumer behavior, ultimately providing the state-of-the-art OM models that will help readers understand and respond to increasingly rational purchasing behavior.

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