Crisis Leadership : Planning for the Unthinkable - Mitroff, Ian I.

Crisis Leadership : Planning for the Unthinkable

Ian I. Mitroff

Yayınevi: John Wiley High Education

Yayın tarihi: 01/2006

ISBN: 9780471229186

İngilizce | 144 Sayfa | 153 mm x 231 mm

Tür: İşletme-Pazarlama

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From product defects to environmental disasters, almost every day a new corporate crisis hits the headlines. In the majority of cases the results are disastrous: costly and time-consuming efforts to establish a positive public image can be wiped out in seconds. The inadequate, and often damaging, response of American business to such adversity proves that we don't need better crisis management we need crisis leadership. Ian Mitroff offers a new proactive approach that focuses on doing everything humanly possible to prevent crisis before they happen, rather than merely putting the best possible spin on the aftermath. In easy-to-read, accessible language, Mitroff presents the critical, key lessons that will help managers lead the organization through a major crisis.

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