Customer Orientation - JOHNSON, MICHAEL D.

Customer Orientation

MICHAEL D. JOHNSON

Yayınevi: Pearson Education

Yayın tarihi: 08/1997

ISBN: 9780133286670

İngilizce | 183 Sayfa |

Tür: İşletme-Pazarlama

  • Temin Süresi 10 - 45 iş günü

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In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in todays marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions. *Orients current and future business decision makers to their customers, then applies this orientation to improve the overall business decision-making process. *Provides an overview of the types of customer information used in management decisions and the variety of customer and market research methods used to obtain this information.

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