Decision Analysis : An Integrated Approach - Golub, Andrew Lang

Decision Analysis : An Integrated Approach

Andrew Lang Golub

Yayınevi: John Wiley High Education

Yayın tarihi: 01/1997

ISBN: 9780471155119

İngilizce | 248 Sayfa | 229 mm x 152 mm

Tür: İş Yönetimi

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Decision analysis integrates insights and techniques from economics, probability, and cognitive psychology for the purpose of making good decisions. This book presents practical advice for decision making in all these contexts. It offers step-by-step procedures for defining the problem, identifying objectives, identifying alternatives, forecasting each alternative's potential, comparing forecasts, and choosing the most favorable alternative. A student-friendly guide, it incorporates DPL decision support software and practical, balanced coverage.

Table of Contents

The Context of Decision Making.
Problem Definition and Structuring.
Identifying Objectives and Creating a Value Tree.
Identifying Alternatives and Creativity.
Forecasting and Subjective Assessment.
Comparing Alternatives and Utility Theory.
Selection and Sensitivity Analysis.
Appendices.
Index.

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