Design Thinking Methodology Book - Yayıcı, Emrah

Design Thinking Methodology Book

Emrah Yayıcı

Yayınevi: Ingram - IPS

Yayın tarihi: 12/2016

ISBN: 9786058603752

İngilizce | 116 Sayfa | 16,60 x 24,00 x 1,20 cm.

Tür: İş Dünyası

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This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative
  products; technologies; services; business models; marketing ideas; processes; spaces; and solutions for diverse business, social, and everyday challenges.
  It includes easily applicable design thinking techniques, such as
  HMW questions, personas, mind mapping, empathy mapping, affinity diagram, value-proposition canvas, storyboard, cause-and-effect diagram, brainstorming, brain dumps, reverse brainstorming, benchmarking, journey map, and prototyping.
  A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including
  project managers and IT specialists, innovation teams, marketing professionals and brand managers, product managers, designers, consultants, strategic planning experts, C-level executives, and architects.
  The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as
  creativity, thinking out of the box, empathy, visual thinking, observation, asking the right questions, and pattern recognition.
  It also describes how to apply design thinking and lean and agile methodologies together.

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