Designing Research Questionnaires for Business and Management Students (Mastering Business Research  - Ekinci, Yüksel

Designing Research Questionnaires for Business and Management Students (Mastering Business Research

Yüksel Ekinci

Yayınevi: Sage

Yayın tarihi: 02/2015

ISBN: 9781446273579

İngilizce | 144 Sayfa | 17 x 24 cm

Tür: İşletme-Pazarlama

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Part of SAGE's new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark Saunders and Vadake K. Narayan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. View the complete list of new and forthcoming Mastering Business Research Methods series

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