E-Marketing 3e - Strauss, Judy

E-Marketing 3e

Judy Strauss

Yayınevi: Pearson Education

Yayın tarihi: 10/2003

ISBN: 9780130497574

Yazar : Raymond Frost

İngilizce | 578 Sayfa |

Tür: İşletme-Pazarlama

For undergraduate courses in Internet Marketing, E-Commerce, or E-Business.

This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.

Table of Contents
I. E-MARKETING IN CONTEXT.
1. Marketing in The Digital Economy (2/e Chapter 1 Plus New).
2. Strategic E-Marketing (Chapter 1 Plus New).
3. The E-Marketing Plan (Chapter 8 Plus New).
II. E-MARKETING ENVIRONMENT.
4. Technology (Chapter 9) (authored by Raymond Frost).
5. Ethical and Legal (Chapter 10)(authored by Brian O'Connell w/ byline).
III. E-MARKETING STRATEGY.
6. Marketing Knowledge (Chapter 3).
7. Customer Characteristics and Behavior (Chapter 2).
8. Targeting Market Segments and Communities (Chapter 2 Plus New).
9. Differentiation, Positioning, and Competition (NEW).
IV. E-MARKETING MANAGEMENT.
10. Product (Chapter 4).
11. Pricing (Chapter 4).
12. Distribution (Chapter 5).
13. Integrated Communication Mix (Chapter 6).
14. Customer Relationship Management (Chapter 7).
V. GLOBAL PERSPECTIVE ON E-MARKETING.
15. E-Marketing in Emerging Economies (authored by Al Rosenbloom w/byline).
16. Country Profiles From the Six Continents.

İlgili Ürünler

Bu Türde Çok Satanlar

Kredi Kartına Taksit İmkanı
  • 3 Taksit

  • 3 Taksit

  • 3 Taksit

©1996-2019 Pandora Yayın ve Kitap Hizmetleri A.Ş.

Mersis No: 0721-0430-4310-0015

Tasarım : Logo Site Tasarımı