E-Marketing 4e - Strauss, Judy

E-Marketing 4e

Judy Strauss

Yayınevi: Prentice Hall

Yayın tarihi: 01/2005

ISBN: 9780131485198

Yazar : Raymond Frost Adel El-Ansary

İngilizce |

Tür: İşletme-Pazarlama

For courses in Electronic Marketing and Internet Business. This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.

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