E-Marketing 5e PIE - Strauss, Judy

E-Marketing 5e PIE

Judy Strauss

Yayınevi: Routledge-Pearson

Yayın tarihi: 12/2008

ISBN: 9780132461849

Yazar : Raymond Frost

İngilizce | 480 Sayfa | 17,81x23,19x2,21 cm.

Tür: İşletme-Pazarlama

For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.

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