E-Marketing - Strauss, Judy

E-Marketing

Judy Strauss

Yayınevi: Pearson Education

Yayın tarihi: 12/2000

ISBN: 9780130322647

Yazar : Raymond Frost

İngilizce | 383 Sayfa |

Tür: İşletme-Pazarlama  |  Bilgisayar-Akademik

Table of Contents

I. ONLINE MARKETING PRELUDE.

1. Introduction to the Internet.

2. Internet User Characteristics and Behavior.

3. Online Research.

II. INTERNET MARKETING STRATEGIES.

4. Products and Pricing on the Net.

5. The Net as Distribution Channel.

6. Marketing Communications on the Net.

7. Relationship Marketing Through Online Strategies.

III. THE INTERNET MARKETING PLAN.

8. The Internet Marketing Plan.

Appendix A. The History and Technology of the Net.

Appendix B. Basic Online Search Procedures.

Appendix C. ESOMAR Guideline on Conducting Marketing and Opinion Research Using the Internet.

Appendix D. American Marketing Association Code of Ethics for Marketing on the Internet.

Glossary.

References.

Index.

İlgili Ürünler

Bu Türde Çok Satanlar

Kredi Kartına Taksit İmkanı
  • 3 Taksit

  • 3 Taksit

  • 3 Taksit

©1996-2019 Pandora Yayın ve Kitap Hizmetleri A.Ş.

Mersis No: 0721-0430-4310-0015

Tasarım : Logo Site Tasarımı