Emotional Design : Why We Love (or Hate) Everyday Things - Norman, Donald A.

Emotional Design : Why We Love (or Hate) Everyday Things

Donald A. Norman

Yayınevi: Basic Books

Yayın tarihi: 10/2005

ISBN: 9780465051366

İngilizce | 272 Sayfa | 134 mm x 203 mm

Tür: Tasarım

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By the author of the best-selling The Design of Everyday Things, the first book to make the crucial connection between our emotions and how we relate to ordinary objects - from juicers to Jaguars Have you ever wondered why cheap wine tastes better in fancy glasses? Why top-of-the-range sporting equipment seems to improve your performance? Why sales of Macintosh computers soared when Apple introduced the colourful iMac (even though the computer itself was identical to the old one)? New research on affect and cognition has shown that attractive things really do work better, a fact designers and fans of Don Norman's classic The Design of Everyday Things can't afford to ignore. In the last decade, the design community has focused its efforts on making products easier to use. But as Norman demonstrates in this fascinating and important new book, we don't just use a product, we become emotionally involved with it. Emotional Design demonstrates and analyzes for the first time the profound influence of this deceptively simple idea.

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