Engineering Management - MAZDA, FRAIDOON

Engineering Management

FRAIDOON MAZDA

Yayınevi: Pearson Education

Yayın tarihi: 10/1998

ISBN: 9780201177985

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Tür: İşletme-Pazarlama

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Successful engineering relies on the effective management of costs and time and all engineers need to possess a firm appreciation of the business and social context of engineering. Fraidoon Mazda's book provides an accessible and comprehensive guide to management that will be useful for students, new managers, and experienced engineers alike. Using a fictional company as a case-study throughout the text, theory is repeatedly related to practice, providing a realistic picture of the engineering industry. All the management functions that are part of a medium or large- sized organization are covered from basic people skills to business strategy, decision-making, financial management, project management, manufacturing operations, marketing, and sales.

Contents:
I. INTRODUCTION.
1. The FloRoll Manufacturing Company.
2. Definitions of Management.
II. THE BUSINESS ENVIRONMENT.
3. The Organization.
4. Legal and Ethical Considerations.
III. STRATEGY AND DECISION MAKING.
5. Strategy Formulation.
6. Decision Making.
7. Information Presentation.
8. Mathematical Models in Decision Making.
9. Forecasting.
IV. FINANCIAL MANAGEMENT.
10. The Financial Environment.
11. Control Through Costing.
12. Investment Decisions.
V. PROJECT AND OPERATIONS MANAGEMENT.
13. Project Planning and Control.
14. Manufacturing Operations.
VI. MARKETING AND SALES MANAGEMENT.
15. Markets and Marketing.
16. Product Management, Sales and Distribution.
VII. MANAGEMENT SKILLS.
17. Leadership and Motivation.
18. Team Building.
19. Effective Communications.
20. Time Management.
Index.

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