Enron : Rise and Fall - FOX, LOREN

Enron : Rise and Fall

LOREN FOX

Yayınevi: John Wiley

Yayın tarihi: 10/2002

ISBN: 9780471237600

Ciltli | İngilizce | 384 Sayfa |

Tür: Dünya İktisat Tarihi

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The word "Enron" has officially entered the American vocabulary-not as the symbol of excellence and innovation that Chairman Kenneth Lay envisioned but as the corporate embodiment of greed, excess, and unprecedented fraud. Never in history has one company plummeted so quickly from the heights of power and glory to the depths of public humiliation, bankruptcy, and criminal investigation, dragging so many individuals and firms down with it. Simultaneously fascinating and frightening, Enron: The Rise and Fall provides today's most illuminating and entertaining book on what was right-and wrong-with late twentieth-century corporate America.

Table of Contents:
Preface.
Time Line.
1 Pipeline to Profit.
2 Where the Money Is.
3 Major Ambition.
4 Electrifying Opportunity.
5 Culture of Creativity?
6 The Energy Buffet.
7 Taking the Plunge.
8 Enron Gets Wired.
9 Power and Glory.
10 California Dreaming.
11 Power Overload.
12 Downward Spiral.
13 Racing the Clock.
14 Endgame.
Epilogue.
Author's Note.
Notes.
Index.

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