Essentials of Management Science : The Basics - Helbaek, Morten

Essentials of Management Science : The Basics

Morten Helbaek

Yayınevi: Pearson Education

Yayın tarihi: 07/2010

ISBN: 9780273725053

Yazar : Brock McLellan

İngilizce | 264 Sayfa | Büyük boy  |  16,99x23,8x1,6 cm.

Tür: İşletme-Pazarlama

  • Temin Süresi 10 - 45 iş günü

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The study of Management Science, or Operations Research, looks at how mathematically-based models are used to generate optimal solutions for business problems. This text provides a brief introduction to these models and gives a concise and balanced view of the most widely used applications. The book shows how managers can use scientific ideas and methods to solve business problems, describing a range of examples in everyday use. Giving students plenty of practice and worked examples of a range of quantitative techniques, the text avoids formal proofs and derivations, concentrating instead on applications in a business context. Where software can assist managers in decision-making, Excel is the package that is most regularly used and therefore examples are given in this format.

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