Family Businesses : Business Models & Strategies  - Karsu, Süreyya

Family Businesses : Business Models & Strategies

Süreyya Karsu

Yayınevi: Gazi Kitabevi

Yayın tarihi: 02/2021

ISBN: 9786257315661

Editör : Osman Yılmaz

İngilizce | 364 Sayfa | 16 x 23,5 cm

Tür: Ekonomi

 Part One – Introduction to Family Businesses

Part Two – Challenges in Family Businesses

Part Three – Entrepreneurship and Institutionalization in Family Business

Part Four – Marketing Strategies in Family Business

Part Five – Family Business Strategies in Different Aspects

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