Fashion Marketing: Theory, Principles and Practice - Bickle, Marianne

Fashion Marketing: Theory, Principles and Practice

Marianne Bickle

Yayınevi: A&C Black

Yayın tarihi: 09/2010

ISBN: 9781563677380

İngilizce | 288 Sayfa | 188 mm x 226 mm

Tür: Moda

  • Temin Süresi 28 - 70 iş günü

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Prior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and the manner of style consumers use products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), line of products (e.g., Lexus luxury cars), or a single product
(e.g., Coach handbag). This much needed text introduces new methods and technologies
to apply today's principles into future practices of fashion marketing.

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