Global Communication : Theories, Stakeholders and Trends - McPhail, Thomas L.

Global Communication : Theories, Stakeholders and Trends

Thomas L. McPhail

Yayınevi: John Wiley

Yayın tarihi: 01/2014

ISBN: 9781118622025

İngilizce | 336 Sayfa | 18,8x24,41x1,8 cm.

Tür: Medya-İletişim  |  Küreselleşme

  • Temin Süresi 28 - 42 iş günü

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Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field.

A new edition of the most definitive text on multi-national communication and media conglomerates, each chapter updated with extensive new details
Covers the expanding area of global communication and describes major multimedia conglomerates, particularly in the USA, including the purchase of NBC-Universal by Comcast and Disney's expansion in China
Includes new information on the phone hacking scandal by News Corporation's employees in the UK
Explains the significant changes in the communication industry both in the US and elsewhere
Chronicles the continuing story of the development of Arab Media with new coverage on the Arab Spring
Offers an updated companion website with instructor's manual, test banks and student activities, available upon publication at www.wiley.com/go/mcphail

 

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