Global Issues in Pharmaceutical Marketing - Katsanis, Lea Prevel

Global Issues in Pharmaceutical Marketing

Lea Prevel Katsanis

Yayınevi: Routledge

Yayın tarihi: 08/2015

ISBN: 9780415895323

İngilizce | 272 Sayfa |

Tür: Satış-Pazarlama  |  Ekonomi

  • Temin Süresi 28 - 42 iş günü

  • ÜYE GİRİŞİ YAPIN

    temin süresi ve fiyatını size bildirelim

  • ÜYE GİRİŞİ YAPIN

    stoklarımıza girdiğinde bilgilendirelim

Global Issues in Pharmaceutical Marketing presents both an objective, research-based perspective and a practical perspective on the varied issues which face the pharmaceutical marketing industry. Combining a balanced, analytical view with a global perspective, it examines such issues as pricing, regulation, pharmaceutical branding, direct-to-consumer advertising, and more. It offers a thoughtful and thorough treatment on how to tackle these and other critical issues, making it an ideal resource for students and academics, as well as government, industry, and healthcare professionals.

İlgili Ürünler

Bu Türde Çok Satanlar

Kredi Kartına Taksit İmkanı
  • 3 Taksit

  • 3 Taksit

  • 3 Taksit

©1996-2019 Pandora Yayın ve Kitap Hizmetleri A.Ş.

Mersis No: 0721-0430-4310-0015

Tasarım : Logo Site Tasarımı