Global Issues in Pharmaceutical Marketing - Katsanis, Lea Prevel

Global Issues in Pharmaceutical Marketing

Lea Prevel Katsanis

Yayınevi: Routledge

Yayın tarihi: 08/2015

ISBN: 9780415895323

İngilizce | 272 Sayfa |

Tür: Satış-Pazarlama  |  Ekonomi

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Global Issues in Pharmaceutical Marketing presents both an objective, research-based perspective and a practical perspective on the varied issues which face the pharmaceutical marketing industry. Combining a balanced, analytical view with a global perspective, it examines such issues as pricing, regulation, pharmaceutical branding, direct-to-consumer advertising, and more. It offers a thoughtful and thorough treatment on how to tackle these and other critical issues, making it an ideal resource for students and academics, as well as government, industry, and healthcare professionals.

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