Harvard Business Review on Reinventing Your Marketing - Harvard Business

Harvard Business Review on Reinventing Your Marketing

Harvard Business

Yayınevi: Harvard Business School

Yayın tarihi: 05/2011

ISBN: 9781422162552

İngilizce | 272 Sayfa | 13,97x20,83x2,54 cm.

Tür: Satış-Pazarlama

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Stop pushing products--and start cultivating customer relationships.

If you need the best practices and ideas for marketing today--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Figure out what business you're really in

- Collaborate with customers to meet current and future needs

- Create products that perform the jobs people need to get done

- Get a bird's-eye view of your brands' strengths and weaknesses

- Tap a market that's larger than China and India combined

- Deliver superior value to your B2B customers

- End the war between sales and marketing

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