HBRs 10 Must Reads on Strategic Marketing - Harvard Business

HBR's 10 Must Reads on Strategic Marketing

Harvard Business

Yayınevi: Harvard Business Review Press

Yayın tarihi: 04/2013

ISBN: 9781422189887

İngilizce | 256 Sayfa | 13,79x20,8x2,01 cm.

Tür: Satış-Pazarlama  |  İş Yönetimi

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NEW from the bestselling HBR’s 10 Must Reads series.
Stop pushing products--and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

Figure out what business you’re really in
Create products that perform the jobs people need to get done
Get a bird’s-eye view of your brand’s strengths and weaknesses
Tap a market that’s larger than China and India combined
Deliver superior value to your B2B customers
End the war between sales and marketing


Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:
HBR’s 10 Must Reads: The Essentials
HBR’s 10 Must Reads on Communication
HBR’s 10 Must Reads on Collaboration
HBR’s 10 Must Reads on Innovation
HBR’s 10 Must Reads on Leadership
HBR’s 10 Must Reads on Making Smart Decisions
HBR’s 10 Must Reads on Managing Yourself
HBR’s 10 Must Reads on Teams


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