How to Measure Anything : Finding the Value of Intangibles in Business - Hubbard, Douglas

How to Measure Anything : Finding the Value of Intangibles in Business

Douglas Hubbard

Yayınevi: Wiley

Yayın tarihi: 05/2010

ISBN: 9780470539392

Ciltli | İngilizce | 320 Sayfa | 15,6x23,19x3,2 cm.

Tür: İş Yönetimi

Shows you how to measure those things in your own business that you may have considered 'immeasurable', including customer satisfaction, organizational flexibility, technology risk, and technology ROI. This book also shows the common reasoning for calling something immeasurable, and sets out to correct those ideas.

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