International Business [Revised edition] - Turner, Colin

International Business [Revised edition]

Colin Turner

Yayınevi: Routledge

Yayın tarihi: 10/2009

ISBN: 9780415437646

Yazar : Debra Johnson

İngilizce | 400 Sayfa |

Tür: Ekonomi

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This new edition takes a challenging new approach to its subject matter. "International Business, 2nd Edition" addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and its impact on international business. It encourages business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, "International Business" provides students with an integrated overview of the field that is both theoretical and highly practical. Featuring a wealth of new case studies, updated pedagogy, a totally revised page design and a website to run alongside the text offering support and extra resources for students and lecturers this new edition will prove essential reading for all those studying international business.

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