Internet Marketing 3e - Hofacker, Charles F.

Internet Marketing 3e

Charles F. Hofacker

Yayınevi: John Wiley High Education

Yayın tarihi: 07/2000

ISBN: 9780471390510

İngilizce | 176 Sayfa |

Tür: İşletme-Pazarlama  |  İş Yönetimi

  • Temin Süresi 28 - 42 iş günü

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* Online Activities. Each chapter in this text has an Online Activities section tied to research activities using the Interactive Journal. By using the Interactive Journal to complete the exercises, readers can gain a better understanding of the chapter topics while becoming familiar with the features and strengths of the Interactive Journal.
* The purchase of the textbook allows the reader four months of access to the Wall Street Journal Interactive Edition.
* The Internet is unsurpassed in its ability to point readers to live examples of the main points.

Table of Contents

INTRODUCTION TO MARKETING ON THE INTERNET.
Categories of Internet Marketing.
What Exactly Is the Internet.
Web Browser Software.
COMMUNICATING WITH CONSUMERS ONLINE.
Using the Internet to Communicate.
How to Create a Web Page.
Web Communications Strategy.
Human Information Processing of Web Sites.
What a Web Site Should Look Like.
Web Site Copy.
Advertising Banners.
COMPUTER-MEDIATED SELLING.
Shopping on the Internet.
Business-to-Business Internet Marketing.
Online Selling Strategies.
The Mechanics of Electronic Commerce.
PROVIDING WEB CONTENT.
The Content Site Visitor.
Strategies for Providing Content.
Legal and Ethical Issues.
Web Log Data.
NEW FUNCTIONS, NEW BUSINESSES.
The Digital Future.
Glossary.
Index.

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