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Kiss and Sell : Writing for Advertising - Sawyer, Robert

Kiss and Sell : Writing for Advertising

Robert Sawyer

Yayınevi: Ava Publishings

Yayın tarihi: 10/2004

ISBN: 9782884790338

İngilizce | 192 Sayfa | Büyük boy  |  22,2x29,79x2,59 cm.

Tür: Reklamcılık - Halkla İlişkiler  |  Grafik

  • 202,51 TL

Writing good copy requires creativity. Writing good copy is a craft to be learned through much practise and over time. Kiss and Sell: Writing for Advertising explores all aspects of copywriting to uncover the qualities necessary to fulfill the sole task of the copywriter - to empty store shelves of products. Examples used in the book represent some of the most successful advertising copy ever produced, supported by authentic visuals and engaging text outlining some world-famous campaigns. Interviews with the field's leading players provide exciting insights into one of our most talked-about industries.

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