Managing Innovation, Design and Creativity 2e - von Stamm, Bettina

Managing Innovation, Design and Creativity 2e

Bettina von Stamm

Yayınevi: John Wiley High Education

Yayın tarihi: 05/2008

ISBN: 9780470510667

İngilizce | 592 Sayfa | 190 mm x 234 mm

Tür: İşletme-Pazarlama

  • Temin Süresi 28 - 42 iş günü

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Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

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