Marketing Communications: Interactivity, Communities and Content - Fill, Chris

Marketing Communications: Interactivity, Communities and Content

Chris Fill

Yayınevi: Pearson Education

Yayın tarihi: 02/2009

ISBN: 9780273717225

İngilizce | 1000 Sayfa | 19,61x26,39x3,61 cm.

Tür: İşletme-Pazarlama

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Marketing Communications, 5th edition, is an essential resource for Marketing and Business degree students, as well as postgraduates studying for their CIM qualification.


The text links theory to practice without overwhelming the reader with references to theories and models
It combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the market

It is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQs

The text is structured into 6-parts:

Parts 1 and 2 focus on what Marketing Communications is and how it works

Parts 3 and 4 look at the practical management and tools of Marketing Communications

Parts 5 and 6 cover the "special" and emerging relationships of Marketing Communications with the media and other "audiences"

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