Marketing Research 10e - McDaniel, Carl

Marketing Research 10e

Carl McDaniel

Yayınevi: John Wiley High Education

Yayın tarihi: 01/2015

ISBN: 9781118808849

Yazar : Roger Gates

İngilizce | 624 Sayfa | Büyük boy  |  20,32x25,15x2,54 cm.

Tür: İşletme-Pazarlama

  • Temin Süresi 28 - 42 iş günü

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In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.


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