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Marketing Research 11e ISV - Aaker, David A.

Marketing Research 11e ISV

David A. Aaker

Yayınevi: John Wiley High Education

Yayın tarihi: 12/2012

ISBN: 9781118321812

Yazar : George S. Day Robert P. Leone

İngilizce | 676 Sayfa |

Tür: İşletme-Pazarlama

  • 418,64 TL

The latest edition of Marketing Research prepares marketing students to make data driven business decisions.

With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications.

While building on the online marketing research content, this revised edition tracks recent developments in areas such as relationship marketing, social media, and mobile marketing and explores how these advancements are moving to the forefront of business strategies.

New Features include:
•  Wiley Marketing Research Video Series.
•  Coverage of Current Trends.
•  New Cases and Study Questions.

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