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Marketing Research 6e : An Applied Orientation - MALHOTRA, NARESH K.

Marketing Research 6e : An Applied Orientation

NARESH K. MALHOTRA

Yayınevi: Pearson Education

Yayın tarihi: 09/2009

ISBN: 9780136094234

İngilizce | 864 Sayfa | 276 mm x 216 mm

Tür: İşletme-Pazarlama

  • 166,00 TL

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.

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