Meetings, Expositions, Events and Conventions 2e : Revised Edition - Fenich, George

Meetings, Expositions, Events and Conventions 2e : Revised Edition

George Fenich

Yayınevi: Pearson Education

Yayın tarihi: 10/2009

ISBN: 9780138137557

İngilizce | 544 Sayfa | Büyük boy  | 

Tür: İşletme-Pazarlama

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The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Using the Delphi method, even the book's topics were selected based on industry input. Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends. Chapter 12, Technology in Meetings, Expositions, Events and Conventions, has been completely revised and now includes topics such as virtual site selection & research; event technological infrastructure; RFID's; lead retrieval systems; blogging; mobile technologies and more!

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