Microtrends : Small Forces Behind Tomorrows Big Changes  - Penn, Mark J.

Microtrends : Small Forces Behind Tomorrow's Big Changes

Mark J. Penn

Yayınevi: Grand Central

Yayın tarihi: 11/2007

ISBN: 9780446195249

Yazar : E. Kinney Zalesne

İngilizce |

Tür: İş Yönetimi

  • Temin Süresi 49 - 70 iş günü


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Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description.A high-ranking pollster surveys the power of microtrends, identifying seventy-five forces that are influencing America and the global community, from religion and politics to food and entertainment.

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