Mobile Marketing : Achieving Competitive Advantage Through Wireless Technology - Michael, Alex

Mobile Marketing : Achieving Competitive Advantage Through Wireless Technology

Alex Michael

Yayınevi: Elsevier Science

Yayın tarihi: 03/2006

ISBN: 9780750667470

Yazar : Ben Salter

İngilizce | 256 Sayfa |

Tür: İşletme-Pazarlama

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In the past 10 years, mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.
Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: defining and implementing a wireless marketing strategy; making sense of what can be a technically and commercially confusing industry; and, providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world.

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