NO PLACE FOR AMATEURS : How Political Consultants Are Reshaping American Democracy - Johnson, Denis

NO PLACE FOR AMATEURS : How Political Consultants Are Reshaping American Democracy

Denis Johnson

Yayınevi: Routledge

Yayın tarihi: 11/2001

ISBN: 9780415928366

İngilizce | 304 Sayfa |

Tür: Politika - Dünya

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No Place for Amateurs is an insider's tour through the fast-paced, often sordid world of the professional political campaign. A veteran campaign consultant himself, Dennis Johnson serves as the perfect guide through the world of fund-raising, push-polling, focus groups, and negative attacks that form the basis of high-stakes national campaigning. Cash is flowing into political races at a phenomenal rate, but why is every campaign so thirsty for funds? More polling, consultants, and TV time means more money. Major campaigns are now run almost entirely by professionals, and No Place for Amateurs details the skills, strategies and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters. As this revealing volume makes clear, the more the candidates turn to sophisticated and unethical tactics, the less they focus on the concerns of the voters. Illuminating this dark underside of American politics, No Place for Amateurs offers a fascinating, behind-the-scenes look at all the stages of the modern, highly professional campaign.

Table of Contents
Preface Introduction
Part I - Campaigns, Elections, Consultants
1. What has changed?
2. Modern Campaigns
3. The Business of Political Consulting
Part II - Campaign Weaponry
4. Political Research
5. Testing Public Opinion
6. Media
7. Direct Mail and Telemarketing
8. Fundraising
Part III - Branching Out
9. Referenda, Initiatives, Politics and Ideas
10. Local Elections Go Professional
11. Going International
Part IV - No Place for Amateurs
12. What Have We Come To?
Bibliography
Index

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