Pay-Per-Click Search Engine Marketing : An Hour a Day - Szetela, David

Pay-Per-Click Search Engine Marketing : An Hour a Day

David Szetela

Yayınevi: John Wiley

Yayın tarihi: 05/2010

ISBN: 9780470488676

Yazar : Michael Flores

İngilizce | 384 Sayfa |

Tür: Bilgisayar

  • Temin Süresi 28 - 42 iş günü


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This is the complete guide to a winning pay-per-click marketing campaign. Pay-per-click advertising - the 'sponsored results' on search engine results pages - is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular "An Hour A Day" format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing. This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants. It explains core PPC concepts, industry trends, and the mechanics that make a campaign work; and shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models. It discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network. It covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected. "Pay-Per-Click Search Engine Marketing: An Hour a Day" provides the tools to make the most of this important marketing method.

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