Political Marketing in the United States - Lees-Marshment, Jennifer

Political Marketing in the United States

Jennifer Lees-Marshment

Yayınevi: Routledge

Yayın tarihi: 05/2014

ISBN: 9780415632867

Editör : Brian Conley Kenneth Cosgrove

İngilizce | 352 Sayfa | 15,19x22,91x2,79 cm.

Tür: Satış-Pazarlama  |  Politika - Dünya

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Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.

The main themes and objectives of the book are to cover:

New and emerging trends in political marketing practice

Analysis of a broad range of political marketing aspects

Provide empirical examples as well as useful theoretical frameworks

Include discussion of state/local level as well as presidential politics

This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

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