Politics of Design : A Not So Global Design Manual for Visual Communication - Pater, Ruben

Politics of Design : A Not So Global Design Manual for Visual Communication

Ruben Pater

Yayınevi: BIS

Yayın tarihi: 04/2016

ISBN: 9789063694227

İngilizce | 192 Sayfa | 10,92 x 21,08 x 1,52 cm

Tür: Tasarım

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Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Print is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Print shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.

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