Principled Selling: How to Win More Business Without Selling Your Soul - Tovey, David

Principled Selling: How to Win More Business Without Selling Your Soul

David Tovey

Yayınevi: Kogan Page

Yayın tarihi: 10/2012

ISBN: 9780749466572

İngilizce | 264 Sayfa | 15,6x22,61x1,6 cm.

Tür: İş Yönetimi

  • Temin Süresi 28 - 42 iş günü

  • ÜYE GİRİŞİ YAPIN

    temin süresi ve fiyatını size bildirelim

  • ÜYE GİRİŞİ YAPIN

    stoklarımıza girdiğinde bilgilendirelim


The world of sales has evolved, and buyer behavior has changed - buyers trust social media and personal recommendations more than they trust salespeople. To acquire customers, salespeople need to adapt to the new business environment. Principled Selling discusses the new skills and behaviors needed to win customers, build relationships and retain existing ones.

This highly effective approach to business development helps align sales techniques with the new expectations of customers and clients by emphasizing content marketing and motivating customers, rather than coercing them. Readers will learn to:

- avoid cold calling and generate meetings
- develop relationships built on trust and maintain customer loyalty
- sell services in ways that clients appreciate 
-sustain long-term sales growth
- incorporate social media into an effective business development strategy

Focused on building long-term, profitable relationships rather than manipulation and "closing the sale," Principled Selling offers valuable advice for salespeople in any industry.

İlgili Ürünler

Bu Türde Çok Satanlar

Kredi Kartına Taksit İmkanı
  • 3 Taksit

  • 3 Taksit

  • 3 Taksit

©1996-2019 Pandora Yayın ve Kitap Hizmetleri A.Ş.

Mersis No: 0721-0430-4310-0015

Tasarım : Logo Site Tasarımı