Principles of Marketing 18é - Kotler, Philip

Principles of Marketing 18é

Philip Kotler

Yayınevi: Pearson Education

Yayın tarihi: 05/2020

ISBN: 9781292341132

Yazar : Gary Armstrong

İngilizce | 736 Sayfa |

Tür: Satış-Pazarlama

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For principles of marketing courses that require a comprehensive text.

Learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.

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