Public Diplomacy : What It Is and How to Do It - Hunt, Alan

Public Diplomacy : What It Is and How to Do It

Alan Hunt

Yayınevi: United Nations UP

Yayın tarihi: 03/2016

ISBN: 9782839917223

İngilizce | 142 Sayfa | 17,81x25,2x1,19 cm.

Tür: Siyaset Bilimi

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Government endeavours to influence foreign publics have long pre-dated the concept of public diplomacy, coined in the 1960s. The communication and technology revolution that is shaping the 21st Century has given a powerful impetus to this particular way of conducting international relations. Governments have lost their quasi monopoly on the control of information to the benefit of public opinion and non-state actors. Who, then, does public diplomacy belong to? How is the task divided? What are the responsibilities of government officials? What is the role of non-state actors? How can one measure the power of the media?

Alan Hunt’s Public Diplomacy. What It Is and How to Do It, represents a major tool for diplomats around the world to perform effectively in their working environment, as well as being a must have for anyone willing to explore this area in depth.

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