Reconstructing Italian Fashion : America and the Development of the Italian Fashion Industry - White, Nicola

Reconstructing Italian Fashion : America and the Development of the Italian Fashion Industry

Nicola White

Yayınevi: Berg Publishers

Yayın tarihi: 11/2000

ISBN: 9781859733417

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Tür: Moda

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Despite its long eclipse by Parisian couture, Italian fashion is now celebrated globally for the quality of its tailoring, fabric and design. But an Italian label was not always a yardstick for excellence. In the twenty years following the Second World War, a little known fact is that America played a key role in the development of Italy's fashion industry. More generally known is that the Marshall Plan had a formative influence on the financial and industrial reorganization of Italian postwar reconstruction. But America's specific influence on the regeneration of the Italian textile industry has been largely passed over, despite the meteoric rise of design houses such as Max Mara, Gucci and Prada.

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